Saturday, November 1, 2008

Marketing Tools

Whether you are a client or an agency, the list of tools below can help you plan and execute your next marketing campaign.

Getting Started:
Project Kickoff Questions - Thinking about a marketing campaign but don't know where to start? This document will help you answer the right questions before starting. Whether you are an agency or a client, it helps to fully understand all facets of your marketing needs.

Strategy:
Account Planning Checklist - This checklist was designed to help account executives and creative work together to assess a clients needs. Use this document as a starting point to focus your agency's efforts.

Media Planning Checklist - Assess your target market to determine the best media mix.

Project Time Line Template - Sample project time line. Use this as a starting point to setup the project management efforts of your next campaign.

Creative:
Creative Brief - What is the brand promise? Who is the target audience? This document will help in forming the creative brief.

Print Spec Order Form - Use this template to set up a print order for your next project.


Marketing Matchup can help you find the right marketing firm for your needs. You can search by agency size, location, industry experience, marketing services provided and past creative work. If you have a marketing project in mind, sign up for a free client membership and post your project to be automatically matched with the right agencies.

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